Crisis Communications Checklist for Nonprofits: What to Do in the First 24 Hours

When a crisis hits, nonprofits face intense scrutiny — from donors, stakeholders, media, and the public. Having a plan is critical.

Immediate Crisis Checklist

1. Assemble Your Response Team

Identify:

• Spokesperson

• Leadership decision-makers

• Communications lead

Clarity prevents confusion.

2. Gather the Facts

Before responding publicly:

• Confirm what happened

• Identify what is known vs unknown

Accuracy matters more than speed — but both are important.

3. Develop a Holding Statement

If you don’t have all the answers, say so.

Example: “We are aware of the situation and are actively gathering information.”

4. Monitor Media & Social Channels

Track:

• Media coverage

• Social media conversations

• Stakeholder concerns

This helps you adjust your response.

5. Communicate Internally First

Your team should never learn about a crisis from the media.

Ensure staff and key stakeholders are informed.

6. Stay Consistent

All messaging should align across:

• Media

• Social media

• Leadership statements

Consistency builds trust.

Nonprofits that prepare for crises are better positioned to protect their reputation and maintain public trust.