Claudia Salas Briggs
I’m the founder of CSB Consulting and a bilingual communications professional with more than 20 years of experience leading media relations and strategic communications for associations, advocacy campaigns, and political efforts.
I’ve managed high-stakes communications for a 310,000-member organization, developed advocacy campaigns that shaped public policy, and led crisis communications through myriad cases and the COVID-19 pandemic. As a storyteller, spokesperson, and strategist, I’ve worked across media, from television to digital platforms, often providing commentary and interviews in both English and Spanish.
What sets me apart is my ability to combine strategy with authenticity. I believe communication isn’t just about managing messages, it’s about building trust, telling compelling stories, and mobilizing communities.
At CSB Consulting, I help clients cut through the noise, find their voice and move forward with confidence.
Our Work in Action
We measure success by the clarity, confidence, and results our clients achieve.
Legislative Advocacy Campaign
Designed and executed a communications strategy that helped pass key education initiatives, leveraging earned media and community mobilization.
Strategic Campaign Communications for the Win
Led membership and coalition communications efforts including media training, digital engagement and multi-lingual resource development for various high profile statewide ballot measures that helped avert a critical downturn for millions of California students and communities.
Crisis Response During the Pandemic
Guided a statewide association through the COVID-19 crisis with timely, accurate messaging that reached educators, policymakers and families.
Brand Identity for an Advocacy Group
Rebranded a regional nonprofit, crafting a new identity and message that strengthened visibility and community engagement.